Privacy policy

Last updated: 25 September, 2026

Tress Wellness Privacy Policy

Tress Wellness and its subsidiaries and affiliates (collectively, "Tress Wellness", "we", "our" or "us") respect your concerns about privacy. This Privacy Policy (the "Privacy Policy") describes how your personal information is collected, used, and shared when you visit or make a purchase from tresswellness.com (the "Site"), when you use the WaxPal mobile application (the "App"), or when you connect with us by any other means. Collectively, we refer to the Site and the App as the "Services." Tress Wellness is a brand of Fxswede AB, Stockholm, Sweden, which is the controller of your Personal Information.

PERSONAL INFORMATION WE COLLECT

We may collect the following Personal Information:

A. Information you provide us:

We collect, process, and maintain information that you may provide to us, including the following:

  • Account & Authentication Information: When you create an account on the App or Site, we collect your name, email address, and password. If you choose to log in using third-party services like Google Sign-In or Apple ID, we collect the profile information authorized by those platforms.
  • Order Information: When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
  • User-Generated Content (Tress Tribe): If you use the Tress Tribe forum within the App, we collect the content you create, including forum posts, comments, photos, and interactions with other users.
  • Rewards: If you take part in the WaxPal rewards programme, we collect and store your points balance, reward activity and redemptions linked to your account.
  • Communications with us: Personal Information may be collected from the details you provide as part of any communications with Tress Wellness, by any means, including by e-mail, telephone, social media, SMS, or otherwise. Such Personal Information may include your name and contact details and any other information that you may voluntarily provide to us.
  • Our newsletter and commercial materials: You may voluntarily provide us with your contact details or any other information through our Services in order to join our community, subscribe to our newsletter, and receive commercial materials from us.

B. Information obtained by technological means:

Additionally, we may receive and/or collect Personal Information from you in the following ways:

  • Device & App Information: When you visit the Site or use the App, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. For the App specifically, we collect device or other IDs, mobile operating system details, crash logs, and diagnostic data via Firebase to ensure the App functions properly.
  • Location Data: If you use the Store Locator feature in the App, we may collect and process your approximate or precise location data to show you nearby stores. You can manage or disable location permissions at any time through your device settings.
  • Photos: If you choose to add a photo to a post or your profile, the App asks for permission to access your photo library. We only access the photos you select.
  • Tracking Technologies: The Site uses cookies to help keep track of items you put into your shopping cart, including but not limited to when you have abandoned your cart. This information is used to determine when to send cart reminder emails and messages via SMS. We also use "Log files," "Web beacons," "tags," and "pixels" to record information about how you browse the Services.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the information we collect to operate, evaluate, and improve our Services. Specifically, we use your information to:

  • Fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
  • Manage your WaxPal App account and facilitate social sign-in features (Google/Apple).
  • Host and display your user-generated content, photos, and forum posts within the Tress Tribe community.
  • Provide Store Locator functionality based on your device's location.
  • Communicate with you, including to verify your identity, to provide our services, and to provide you with customer care, assistance, and technical support services.
  • Send you push notifications through the App regarding updates, community interactions, or account alerts.
  • Support and enhance our data security measures, including for the purposes of preventing and mitigating the risks of fraud, error, or any illegal or prohibited activity.
  • Screen our orders for potential risk or fraud.
  • Analyze interactions with and performance of the Site and App, including utilizing Firebase for crash reporting and app analytics.
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services, including email and text messages via SMS.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information in the manner described above:

  • Service Providers: We use Shopify to power our online store. We also utilize Klaviyo for marketing, e-mail, and SMS distribution. These Service Providers are required to safeguard your data in compliance with applicable data protection regulations. You can read how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
  • Analytics & App Infrastructure: We use Google Analytics to help us understand how our customers use the Site. For the WaxPal App, we use Google Firebase for backend infrastructure, push notifications, and analytics. You can read how Google uses data here: https://policies.google.com/privacy, and Firebase here: https://firebase.google.com/support/privacy
  • Community Visibility: Content you voluntarily post on the Tress Tribe forums (such as profile names, photos, and posts) will be visible to other users of the App.
  • Legal & Corporate: We may share Personal Information internally within our group, for the purposes described in this Privacy Policy. We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • E-mail service provider: When you create a WaxPal account, we share your e-mail address and name with Klaviyo, the e-mail platform we use to send account-related messages and, where permitted, marketing e-mails about Tress Wellness products and waxing tips. Your account may be added to our marketing mailing list at sign-up. You can unsubscribe at any time using the link at the bottom of any marketing e-mail, or by contacting us at help@tresswellness.com. Klaviyo processes this data on our behalf under its own privacy policy (klaviyo.com/legal/privacy).
  • Business transfers: In the event that Tress Wellness is sold or transfers some of its assets to another party, including if it reorganises its activities or the Services in another framework, or changes its legal structure, your Personal Information could be one of the transferred assets. If your Personal Information is transferred, its use will remain subject to this Privacy Policy. Your Personal Information may also be passed on to a successor in interest in the event of a liquidation or administration of Tress Wellness.

DATA RETENTION & ACCOUNT DELETION

  • Retention: When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain your App account data, forum posts, and associated metadata for as long as your account is active or as needed to provide you with the Services.
  • Account & Data Deletion: You have the right to delete your WaxPal account and associated personal data at any time. You can request account deletion directly within the WaxPal App by navigating to Profile > Account > Delete Account, or by emailing us at help@tresswellness.com. Upon processing your request, we will delete your account credentials, profile data, and user-generated content, subject to any legal obligations to retain specific records.

YOUR CHOICES & RIGHTS

  • Targeted Advertising: You can opt out of targeted advertising by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/
  • Mobile Permissions: You can manage or revoke the App's access to your location data and push notifications at any time through your mobile device's native settings.
  • European Residents: If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your Personal Information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident (or a resident of a region with laws governing data collection and use), we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including but not limited to the United States.
  • California Residents: If you are a California resident, you maintain the right to ask us for a notice identifying the categories of Personal Information we share with our affiliates and/or third parties for their direct marketing purposes.
  • SMS: If you receive a text message via SMS and would like to no longer receive these messages, you can unsubscribe by replying "STOP".

CHILDREN UNDER THE AGE OF 13

While the WaxPal App holds a PEGI 3 rating indicating the content itself is suitable for all age groups, creating an account, posting on Tress Tribe, and using the Services is restricted. The Services are not intended for children under 13 years of age. No one under age 13 may provide any Personal Information to or on the Site or App. We do not knowingly collect Personal Information from children under 13. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. If you continue to visit this Site, use the App, and use the services made available to you after such changes have been made, you hereby provide your consent to the changes.

GOVERNING LAW

This Privacy Policy is governed by the laws of Sweden, without regard to its conflict-of-law provisions.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at help@tresswellness.com or by mail using the details provided below:

Fxswede AB, Drottninggatan 97, 2 TR, 113 60 Stockholm, Sweden